A Bit About Me
With a keen interest in design and a knack for streamlining processes, I bring a pragmatic approach to problem-solving, leveraging the power of design to enhance user experiences and streamline operations.
I believe in the value of open dialogue and collaborative problem-solving. By fostering a culture of constructive discussion, I aim to uncover practical solutions to complex challenges, grounded in real-world constraints and considerations.
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In my ideal professional setting, I thrive in a team-oriented environment where mutual support and continuous learning are prioritized. I value opportunities for both personal and professional growth, and I'm committed to contributing to a culture of innovation and improvement.
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With a focus on practicality and achievable goals, I am well-suited for leadership roles where I can leverage my skills to drive tangible results and foster a culture of collaboration and growth.
Work Experience
Jan 2022 - Present
UX Designer
UST Global
Feb 2021 - November 2021
Associate Product Manager
TechAtWork Solutions Pvt. Ltd.
Nov 2020 - Feb 2021
UX Designer
TechAtWork Solutions Pvt. Ltd.
Sep 2020 - Nov 2020
Graphic Designer
TechAtWork Solutions Pvt. Ltd.
Jul 2020 - Sep 2020
Brand Designer
Vande Aata
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Led development of internal product with Dell Technologies, elevating UX maturity from 1 to 4.
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Designed automated quality checks, saving $20M and developed a proactive error-flagging dashboard.
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Engaged with AMER, EMEA, and APJ business teams to create actionable dashboard, preventing revenue loss and legal escalations.
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Spearheading solution for redirect lifecycle manager to improve page rankings on organic searches.
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Led product and design efforts in a 12-member team at an early-stage startup.
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Collaborated with founders on product roadmaps since inception, conducting extensive surveys and research with 300+ candidates and 15+ clients.
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Conceptualized and detailed 150+ features and enhancements, maintained analytics dashboard, metrics, and conversion funnel.
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Worked with a team of 4 engineers and 1 UX designer, holding weekly development and design sprints.
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Successfully launched the app on the Play Store, while also creating branding and social media strategies on platforms like Facebook and WhatsApp.
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Led the implementation of version 2 of the web product, prioritizing a mobile-first approach and laying the foundations for tracking conversion funnel.
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Mapped out information architecture and conceptualized the conversion funnel to optimize user journey and enhance conversion rates.
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Collaborated with an external designer to successfully launch the product's version 2, ensuring seamless integration of design elements and user experience enhancements.
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Conducted in-depth research on direct and indirect users of the product, informing design decisions to enhance user experience.
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Created compelling creatives for Facebook advertising campaigns, effectively communicating the product's value proposition to target audiences.
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Designed templates for the acquisition operations team to streamline promotion efforts and ensure consistency in messaging.
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Designed marketing campaigns with strategic design elements to drive user engagement and promote brand awareness.
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Designed logo and product catalog, ensuring visual consistency and brand identity across all materials.
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Articulated the vision, mission, and goals for the business, aligning brand positioning with strategic objectives for growth and success.
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Developed labels in compliance with FSSAI guidelines, maintaining brand integrity and regulatory standards.
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Crafted engaging posts for Instagram and Facebook, driving brand awareness and customer engagement.
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Established online business presence on Google Business, Facebook, Instagram, and WhatsApp, expanding reach and accessibility for customers.
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Defined conversion funnels and user journeys to optimize online interactions and enhance customer experience
Life Experience
Sep 2023 - Present
Dec 2023 - Ongoing
May 2023 - Mar 2024
Aug 2021 - Jan 2022
Sep 2020
Volunteer at Vinyasa Earth
Building an earthbag mudhouse by my own hands in Hinjewadi
Ran a tea stall for 2 hours in the morning to understand the nuances of a business owner's mindset.
Volunteer at Robinhood Army
Graduated in pandemic with B.Des Degree from IIT Guwahati